This is press release for mega launch event
by LeEco in SAN FRANCISCO on October 19, 2016
LeEco™ officially launched its disruptive
ecosystem model in the U.S., which breaks boundaries between screens to
seamlessly deliver content and services on a wide
array of connected smart devices – including smartphones, TVs, smart bikes, virtual
reality and electric self-driving vehicles.
At the “Ignite the Eco World” event,
LeEco hosted more than 1,700 media, analysts, industry partners, consumers and
employees to unveil its open, integrated Internet ecosystem consisting of
platform, content, apps and the stunning array of connected smart devices that
bring it to life. LeEco offers a unique
model that puts users at the center of the ecosystem with disruptive pricing that
makes premium devices affordable to all, and a feedback process that helps to
refine the experience and define future products and offerings.
“We have created a new business model
that will lead the next era of technology – the ecosystem era. We are
disrupting several categories and changing the paradigm by breaking down barriers
and boundaries between industries
and screens to create a better experience and more value for both individuals and
industries,” said YT Jia, Founder, Chairman and CEO of LeEco. “I know the road ahead is long and arduous
but life is about constantly exploring the unknown, and I believe that if you
dare to dream what 99% believe is impossible you’ve earned the right at that 1% chance to
be successful.”
It’s UP2U
With the User Planning to
User (UP2U™) program, LeEco
gives users a voice in how the ecosystem evolves, and the opportunity to
co-create the experience and the next-generation of LeEco products.
When individuals share feedback with LeEco via user trials, social
channels, on-device apps and at events, their comments are shared with the User
Experience Center (UEC) and research & development (R&D) teams to
influence product updates and shape future offerings.
“We developed the UP2U model to let users directly influence how
our products and services evolve. We
have a dynamic process for gathering and implementing the feedback into every
aspect of our business from design, R&D and
software, to pricing and even the content we deliver,” said
Rob Chandhok, Chief R&D Officer for LeEco North America. “Because our
software ties everything together and the content continues to grow, our
devices and the experience continually get better.”
A Truly Connected Lifestyle
LeEco’s revolutionary Ecosystem User Interface (eui) is an
intuitive interface that unifies our ecosystem with two core principles:
breaking device boundaries and putting content at the heart of the experience.
The eui experience transcends all boundaries providing seamless interconnectivity
across all LeEco devices by removing the barriers between software, hardware,
platform, content and apps. It is the
answer to the fragmented user experience.
The definitive TV experience, the LeLIVE™
app delivers your favorite TV channels with a simple touch on the home screen. LeLIVE
gives you an unmatched TV viewing experience for provocative and outrageous
entertainment on nine simultaneous screens in the palm of your hand.
Premium Devices with Disruptive Value
- LeEco is the leading Internet TV brand and the fastest growing smartphone brand in China as a result of its disruptive approach of delivering great content seamlessly to premium devices that are affordable for all.
- A 2 year warranty for LeEco ecophones and 3 years for ecotvs.
- 5TB of cloud storage on LeCloud, and unlimited storage for photos and videos Unlimited movie viewing on Fandor
- Exclusive sale days on LeMall.com™ and priority customer service
- Discounted prices for many add-on content partners featured in LeApp
Ecophones
Ecophones are the next-generation of
smartphones that put content front-and-center to deliver the ultimate entertainment
experience. With eui, the Le and LIVE
apps offer a lineup of content including a dynamic preview display, and a 3x3
mosaic of streaming content. Personalization is another key element. With eui,
ecophone users can access LeView, a “minus one screen” experience that puts
tailored content, customized to your viewing preferences, just one swipe away
from the home screen. With eui, content
is always only one click away. LeEco will
launch two ecophones in the U.S. that will begin selling at www.lemall.com on Nov. 2.
Le Pro3 is LeEco’s flagship ecophone that combines beautiful design,
powerful performance and a unique way to consume content. With a 5.5-inch screen and sleek design, the
Le Pro3 features fine, brushed metal backing and a tough Corning® Gorilla®
Glass screen with 2.5D curved edges for a smooth finish. The Le Pro3 sports premium audio
features, including dual speakers, surround sound powered by Dolby Atmos® and Continual
Digital Lossless Audio (CDLA)
technology. The Le Pro3 offers incredible, long-lasting performance thanks to a
powerful Qualcomm® Snapdragon™ 821 processor and a category leading 4070mAh
battery. The Le Pro3 also features a 16 MP rear-facing camera for vivid photos,
panoramas and videos in 4K; and an 8 MP front-facing camera perfect for
capturing selfies. The Le Pro3 comes in gold and gray, and will sell for $399.
It also includes a 3-month free EcoPass membership.
ecoTVs
Ranging
in screen sizes, LeEco’s TV’s are one of China’s leading smart TV brands,
selling more than 7 million units over the past three years.
The
ultimate experience in home cinema, the uMax85
boasts a huge 85-inch display housed in a slim industrial design packed with superior
technology features including industry-leading Full Array, 448 Active Local
Dimming Zones, HDR, Dolby Vision™, Fluid Motion 1920 Display Technology and
Harmon Kardon® Audio.
The
artfully designed Super4 X Series houses premium technology in an
ultra-slim frame built from the finest-grade aluminum alloy materials and features
an ultra-narrow bezel. Available in a range of screen sizes including 43, 55
and 65 inches. These ecotvs feature HDR,
Harman Kardon speakers and 3GB RAM and 32GB* of storage.
- 43-inch - $649 with 3-month free EcoPass membership
- 55-inch - $899 with 12-month free EcoPass membership
- 65-inch - $1,399 with 12-month free EcoPass membership
More Innovative Technologies, Built for Today’s
Life and Tomorrow’s Lifestyles
The company showcased its
category-defining LeEco Super Bike,
an Android smart bike that offers security, connectivity and an
industry-defining smart riding system. The LeEco Super Bike is the only smart
bike equipped with laser lane markers, for a high-tech take on safety. Advanced
features include a smart riding system, fingerprint identification, a smart
lock, two-way radio, sensor group and power management system. With the Super
Bike we are launching a special UP2U program designed to capture and implement
user feedback for the next generation products.