Saturday 26 December 2015

What is Wind Energy and why India need it

India as a country of so many people and with so many complications has different needs as compare to many other countries around the world. This need can be in different aspects from economical needs, energy needs and developmental needs to environmental needs. Now to talk about Energy and environmental needs, India has to have multipronged approach to fulfil these. Having a one way approach for it can solve it in some percentage but it will never be complete and everlasting. Windergy, a group of Windmill manufactures have taken the task to promote Wind energy and how India can make most out of this alternative source of energy.

Wind Energy in short:

In simple terms, Wind energy or wind power is the kinetic energy generated through blowing winds by use of Windmills. Wind power is renewable, clean, with no greenhouse gas emissions and uses little land for setup.

Why India need Wind Energy:

Now before we get to know why Wind energy, we should know about feasibility of other energy sources as well. As we keep reading many reports that our natural resources are not going to increase but our needs keep growing every single day, so what is the solution that we have now or we will have in next 100-200 years? Is the energy generated through only coal or water dam sustainable solution for long term? Clearly not. Is the nuclear way to generate power is the most safest bet we can take to fulfill our future generation needs keeping in mind the potential security risk it has? Now we have either solar energy or wind energy as the most environment friendly and sustainable source of energy. Solar energy has its advantage and disadvantage too. The biggest disadvantage it has is use of so much land and initial costs involved in setup of even 1 solar panel. I am not saying cost involved in setting up wind energy turbine is less but in long run its cost benefit analysis can give better results. So if we compare solar energy and wind energy, we will get to know more about advantages of Wind energy over other sources. Both solar and Wind energy have its demography based advantages and disadvantages.

In India with so much of open land in rural areas or in outskirts of cities where wind speed is constantly suitable for setting up Wind turbines, local governments can subsidies the plants. As it takes very less space on Ground (just to setup the ground turbines at one place) and most of the thing is done by windmills which are really high in the air, we can reuse the lands for other purpose like agriculture. This would have not been possible in case of solar plants. Here are some of the advantages of Wind energy in India

  1. Wind Energy is really clean source of energy.

        2. Generating wind energy doesn’t require to get any technological expertise from developed countries
        3. It is really sustainable for long run.
        4. Land requirement is really less as compare to other sources of energy as it can be built on even agricultural land without taking much of the space on ground.

Though every source of energy has its pros and cons, but energy generated through Coal and Water dam is not that sustainable and environment friendly, energy generated through Nuclear reactors Is not that safe (at least in public perception), solar energy is one good option but not suitable in many scenarios. Some of the disadvantages of Wind energy plants like noise can be negated through proper setup. Government and public should try to explore more options in Wind energy and make use of it as much as possible.

What is Windergy? :

Windergy India is a digital platform launched by group of Indian Wind Turbine Manufacturers. The main aim of this platform is to create awareness about Wind energy options in India and help it grow.

Watch more videos about Windergy at Channel:

Sunday 13 December 2015

My Favorite City - Allahabad

India as a country has lots of culture, languages and different types of Foods. If anyone wishes to explore entire India he or she has to dedicate a lot of time and energy but one thing is sure that it will be really great time for them. Now as I have to write about my favorite city and why I find it best among other great Indian cities in terms of design, drive and connect , I will chose Allahabad in North India as one. As I am native of Allahabad so I will surely be biased towards it though I am settled in Bengaluru. 

Allahabad is a Tier-3 city of India enjoying its peace with slow pace of growth, recently it has been selected as "to be made smart city", so some drastic changes there are bound to happen. Now to talk about Allahabad in terms of drive, it’s design and connect, it is one of the most peaceful city in India. The traffic, the crowd all are well in manageable limits. It is designed in such a way that it can accommodate Crowd of Crores of people any time. It is one of the 4 cities in India where MahaKumbh takes place and in this time the city manages to accommodate crores of people from all over world for more than a month. It is designed in such a way that it has something for everyone. Anyone who wants peace along with all the modern facilities available in any other big city will love this city. This is one of the oldest city in India having a great place historically both in religious and political ways and its design still carries same values and principles. During the month of January and February of each year a new temporary city is formed at bay of river Ganga.

The Beautiful Yamuna Bridge

Now as time has become most important for every one of us, a city that has good connect of its center to all its corners will be ranked well than other cities with less connect. In Allahabad you can drive over any corner and come to civil lines and MG Road that is heart of Allahabad very easily. Not just this, city has good connection within city to all world famous religious places and hundreds of year old Education institutes like University of Allahabad and MLNIT. It has Railway Junction, Airprot and intercity Bus terminal making it a connection hub in Uttar Pradesh.The connect is not only among the physical corners of this great city but also among the people. We celebrate all the festivals of India with same enthusiasm doesn’t matter what is going outside of Allahabad.  

Allahabad University
About driving in this city, you can drive free of traffic vows any day any time here. The roads are not that great but then that is same for all cities of India. The chaos has no place in the city so even beginners in driving also feel lot of comfort in driving over here. I have done a lot of it during my University days and trust me there is no more great feeling in the world than becoming self-dependent in driving as soon as you are eligible to drive. If you want to go for long drive in you Tata Zica the city has many places in its outskirts and one will feel very relax travelling to those places.

At last thank you Indiblogger and Tata motors for giving us such opportunity to write about our favorite city and help it promote through Social media and before I end I must say that all cities of India are great in one way or the other, it’s just that a person connects to a city with his or her soul and that makes the city great for that person. 

Sunday 6 December 2015

Zerch App - Connecting offline Stores with online Consumers

Mahindra Comviva, a subsidiary of IT giant Tech Mahindra and one of the market leaders in mobile solutions has launched its latest mobile application called “Zerch”. This a deal/offer finding mobile application that works not only with big brands in any city but also with middle level local merchants in that city. It is the first Hyper Local offers/deals discovery mobile platform that is available currently in Bengaluru and NCR only and the company has plans to roll it out soon in other cities in phased manner.

Home page of Zerch App

About Zerch application:

Zerch app connects local merchants in any city with the consumers in that location. This app notifies users about nearest stores based on their location and also shows all the deals currently running in those stores. Merchants with “Zerch app for Merchants” update all the deals in in their app and the same deal information gets pushed onto consumers through Zerch app. So whenever users open Zerch app, they see all the nearby stores along with all the deals currently going on in those stores. 

Categorization of stores
It contains information in different categories based on store, like Food stores, electronic stores, Garment stores and many other categories. The app contains 2 types of offer, one is general offer running in those stores and second is Zerch Exclusive offer in which user can show the Zerch coupons to get additional discount in same store. There are various level of customization options available in app to satisfy needs of different type of users smoothly.

Normal Store deals 

Zerch exclusive deals
In simple terms Zerch connects offline stores in any city with nearby online consumers. It is beneficial for both the merchants and consumers. On one side consumers can easily get all the information of their nearby stores and go to right place without wasting much time in searching the suitable store, on other side Merchants can easily attract consumers just by pushing all the deals to them through Zerch app. Mahindra Comviva did a promotional activity in Bangalore in 15 stores and they found that number of consumers visiting those stores increased by 5-10% on daily basis. With the coming time Company is looking to make app more useful for both the users and merchants and also looking to take it to Micro level merchants and make them smart stores like big retails and brand stores.

During the meet with we bloggers on Thursday, Srinivas Nidugondi , Senior VP and head of Mobile Financial solution Mahindra Comviva said “Today Consumers are digitally empowered and expect to be served at any time and place. Zerch is created to cater this need of finding the best deals anywhere anytime to improve user’s in-house shopping experience.”

More information on Mahindra Comviva can be found at and users can download this free app for android and IOS.