Thursday 16 October 2014

Lukup Launches India's First Fully On-Demand Television Service

On 15th October 2014 in Bangalore Lukup Media today announced the launch of India's first on demand TV service powered by a revolutionary connected device- the Lukup Player. Poised to offer a first-of-its kind experience to consumers, the service aims to transform conventional TV viewing for Indian audiences.
The Lukup TV service aims to deliver a large number of TV channels in addition to those available on cable and DTH platforms. These additional TV channels will have content from multiple genres including movies, shows, lifestyle and sports. Using the Lukup Player, users will also be able to stream content on more than one screen or device – TV screens, tablets, mobile phones, wireless speakers - at any one time. The service includes unlimited recording capacity starting from 500 GB which can be upgraded without limit. Users can also download content on their mobile devices which they can access offline. With no minimum monthly subscription charges, users can pay per view.

The Lukup TV service is available in Bangalore now and will be available across India in phases. The Lukup Player will be online and in retail stores from October, 2014.

Commenting on the launch of the new TV service, Kallol Borah, Chief Executive Officer, Lukup Media said, "Our TV service is designed to meet the requirements of changing lifestyles and consumer behaviour where more and more people want their entertainment when they have time, on a device of their choice and even when they are travelling and away from home. We also want to bring content and channels not available to viewers in India currently and broaden their choice of content substantially."

Harsha MuttChief Financial OfficerLukup Media, elaborated, "The television and broadcast industry in India needs an overhaul since customers desire experiential content on a device of their choice, at a time of their liking. To cater to this demand, we are meticulously putting together an elaborate network for delivering content to our customers through an over the top (OTT) TV service. With exclusive content, movies and TV shows available on our video-on-demand platform, we aim to make life easier for our customers, inspiring them to celebrate their joie-de-vivre. Our association with various content providers is a significant step forward in this direction."

About Lukup Media :

Lukup Media operates India's first on demand and multi-screen TV service. Set up in 2010, the company designs, develops, manufactures, distributes and services its products. Lukup Media works with content providers and broadband providers to deliver its broadband based service that also brings a host of new entertainment channels to India. The company was founded by Kallol Borah who has a decade of experience in setting up and running new technology ventures in Europe and India. The company's co-promoter is Harsha Mutt who has more than twenty years of experience in running and scaling businesses and was part of the senior management team at Infosys and HCL Technologies.

Friday 3 October 2014

ALCATEL ONETOUCH and Mozilla partner to launch India's most affordable smartphone​s

On October 1st 2014 ALCATELONETOUCH and Mozilla today unveiled Fire C2G smartphone with Firefox OS in the entry level stylish smartphone category. Starting immediately, the organisations will collaborate to identify and bring to market more device options that match the smartphone users’ expectation from ALCATEL ONETOUCH with the flexibility and customization of Firefox OS. The phone will be available exclusively through, Flipkart, India’s largest e-commerce marketplace exclusively priced at Rs 1,990/-

On the launch of Fire C,Mr. Praveen Valecha, Regional Director, APAC BU India for ALCATEL ONETOUCH, said, “As a launch partner for Firefox OS, we know that our customers love its simple user interface and smooth navigation. We see a great deal of opportunity to bring these benefits to more consumers on a greater variety of devices at most affordable price and we are sure of success as it’s an“innovative product selling on Flipkart, India’s largest e-commerce platform.”

Mr. Michael Chen, Marketing Director APAC for ALCATEL ONETOUCH, said, "We are pleased to have Mozilla as a strategic partner. With Firefox OS, we’d bring an amazing smartphone experience to more people around the world.We are looking at strengthening our smartphone retail with exclusive partnerships with online and offline retail stores.”

Speaking on the launch, Michael Adnani, VP – Retail & Head of Brand Alliances, Flipkart said, “We are delighted to introduce the new ALCATEL ONETOUCH Fire C on our marketplace. With this new device, we will be expanding our portfolio of affordable smartphones and making it possible for every Indian to own a smartphone just at Rs.1990.”

Dr. Li Gong, President of Mozilla said  “It is exciting to see the launch of new Firefox OS device - Alcatel Fire C in India. Our partnership with ALCATEL ONETOUCH will provide more users with comprehensive but affordable smartphone experience.”

FIRE C2G: feature-packed pocket-sized smartphone experience at an affordable price
Offering Firefox OS features at entry-level price; the FIRE C is a pocket-sized smartphone that is designed to make sharing simple. Its 3.5” HVGA screen and 1 GHZ Processor offer smooth and fast Firefox OS apps experience. Complete with mobile broadband and stereo FM radio RDS, the FIRE C2G offers all of the features needed to capture, share and enjoy content. Firefox is totally a web HTML based OS which gives best user experience on-the-go. It constitutes marketplace and best adaptive applications search along with rich media and social messaging apps support. A Unique Dynamic UI will be a Big Plus for the Phone.

Key features in FIRE C – 2G include:

OS version - Firefox 1.3
Compact, pocket friendly design·
3.5” HVGA display·
1.0 GHz
1.3 camera
Multilingual Support - English, Bangla, Tamil and Hindi languages


ALCATEL ONETOUCH is simple, unexpected, down to earth, irreverent and colorful. We believe that what makes technology smart is what you can do with it rather than what it can do.

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

For more information, please visit

AboutMozilla :

Mozilla has been a pioneer and advocate for the Web for more than 15 years. We create and promote open standards that enable innovation and advance the Web as a platform for all. Today, half a billion people worldwide use Mozilla Firefox to discover, experience and connect to the Web on computers, tablets and mobile phones. For more information please visit

About Flipkart; is India’s leading e-commerce marketplace offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.