The Social Media Week Bangalore 2016

Social Media is new and old both at same time when it comes to how people perceive it and at the same time how they use it. Many people who have got mastery on it in last few years when it has still been evolving find it easy to deal with and others who failed to gauge its worth find it really tough. Social media has given voice, power and sense of ownership to people who use it passionately day in and day out. It has been used successfully in social issues, political issues, cultural issues and many other areas of our lives and has made a great impact on how things are looked at.

Social media week is collaboration of all such groups and individuals who have used or using Social media platforms magnificently to make a change either for themselves and their organization or to the society as whole. The Social Media week Bengaluru organized and hosted by R Square Consulting that took place on 9th and 10th of June at Leela Palace had people from all walks of life who use Social media platforms to make an impact. The event had who’s who of marketing industry like Prahlad Kakkar, Twitter made celebrity Ramesh Srivats, well known cricket journalist Prem Panicker and also had people representing social media based groups/campaigns like #SaveWhitefield and Menstrupedia. It had speakers who are working on Artificial intelligence related to social media to speaker like Sandy Carter who works with Startups for IBM, people who know all details related to various social media platforms like Snapchat and Twitter and also person like Film Director Pawan Kumar who has used Social Media brilliantly to promote his movies like Lucia and U-Turn.

I am sharing some of the details about the sessions I attended during these two days of Social media week Bengaluru.

Building brand through Story telling:

The event started with well acclaimed ad Guru Prahlad Kakkar’s session on how the brands should ditch their love of PPTs if they want to create a positive and everlasting impression. PPTs have never been engaging with audience, the audience love the brand they can relate the most with and there is no better way to relate than having a brand story with human touch. He cited example of a very old ad of a Chocolate that used Cricket and its celebration to make people love that Chocolate brand.  As per him Brands should look to Indianised if they want to succeed here and same applies on startups as well. When it came to use of technology and social media in brand building, his clear message was “Do not let technology steal the real value or content.” To break it in simple way use the technology for sure but don’t marry it, give it just enough attention that works for you. His session left many people in crowd awestruck and I am sure they all went left that room with some clear understanding of building a brand from scratch.

The Maveric Prahlad Kakkar

#SaveWhitefield :

The #SaveWhitefield campaign started with some individual who like many Bengalurueans were pissed off with bad roads, bad traffic and bad system. They created online campaign and propagated it through Social media platforms. It didn’t become successful in one go but it surely attracted some eye balls and slowly and gradually because of perseverance of team and with efficient use of Twitter and Facebook it came in lime light and became a huge mass moment forcing administration to do things which they had turned blind eye upon so far.

Now this campign is surely blend of both offline and online campaign but I don’t think it would have been this much successful if it was nor for social media and its wonderful use by SaveWhitefield team.

You can find all details about this campaign at http://savewhitefield.com 

Nitya Ramakrishnan And Utkarsh Singh

Menstrupedia - Breaking Social Taboo : 

Menstrupedia started by Aditi Gupta is to fight with stigma that has been attached with periods, a normal physical process that females have to go through. This stigma doesn’t only prevail in rural areas but also in many urban areas. Aditi Gupta who herself had to go through all this societal embarrassment decided to make people aware about all this through various offline and online campaigns. She along with her team had done campaigns with various schools, colleges and other groups to make people aware that periods are natural just like any other normal body process and there is nothing to be embarrassed about. Mestrupedia team have launched online and offline comic book to explain more about it so that it can easily be understood by people.

You can find all details about this campaign at http://www.menstrupedia.com  

Host Pallavi And Aditi Gupta

There were around 20 sessions covering all aspects of social media ranging from pure technical aspects to pure fun aspects supported by various case studies and I will be sharing details about some of those awesome sessions in upcoming posts very soon. 

- Event pictures Credit to SWMi Bangalore Facebook Page. 

Raising Children in the healthiest way possible

For any parent their kids are the most precious person on earth and they do everything possible to make them the happiest kid in the world. Parents take care of all the necessities required to raise their children, many times trying things which are beyond their capacity. Despite all this many times kids found lacking something or other which in many cases can hamper their growth in future. These deficiencies can result in child being physically and psychologically weak or not up to the expected level.

For any parent it is the worst nightmare to see their kid not growing properly. A physically weak kid can fail in many fronts in life which are clearly visible to us in daily life. If kid is not healthy physically, he will never be successful in any other thing. Weakness can kill the best talent in any kid. It can stop kids from trying new things in life which could have made them better and also it will pull down kids confidence to lowest level, hence it is utmost important for kids to grow healthy physically and it is the most important duty of parents to take care of this need of their kids. Many surveys has been done in India in recent times that had thrown startling facts about level of physical unhealthiness in Indian kids of age 6 to 14. One of the point in survey (IMRB) was that around 30% of children in India miss school for more than 5 days in a month due to illness. If child is physically weak then he or she is the most prone to being ill in any circumstance. This one point is more than enough to tell us why it is most important to make your kid grow healthy physically.

Now sometimes we see kids who look really healthy physically but are actually weak from inside. This happens due to lack of some essential micro nutrients and vitamins which are not easy to consume as those are not available in food we eat regularly, but these needs can easily be fulfilled by feeding kids with health products like Horlicks Growth + . As per me a psychologically weak kid can succumb to pressure quicker than a physically weak kid because the support provided to physically weak kid by their parents will be more in such cases , for a simple reason the physical weakness is visible to naked eyes but psychological weakness is not. It is must for any kid to be mentally strong keeping in the mind the tough competition he or she has to go through both in school and outside in neighborhood and it is primary duty of parent to make their kid healthy mentally too.

To conclude it,I just want to emphasize on point that all parts of our body play important and essential role in functioning of our body and if any of those parts is not grown up properly it badly affects the other parts even though those are healthy. For any building to be strong its base has to be rock solid and in same way to for any kid to be strong in future he has to be grown up healthy both physically and mentally.

One can access some really useful information related to kids growth at https://growthplus.horlicks.in .