Indiblogger meetups are something different each time and the
Horlicks #Immunity4Growth meetup was no exception. On Sunday, we Bangalore bloggers
were invited to Hotel Taj Vivanta for meetup sponsored by Horlicks and hosted
by Indiblogger. Horlicks, one of the most famous health product brand in India
has launched its enhanced health drink with added micro nutrients as compare to
its current health product in market for kids.
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| Pass to Get going |
The meetup started with keynote address from Jill Castle, a
well know Nutritionist, dietitian and blogger who explained about various aspects
related to immunity needed for kids these days, how much nutrition is required
to provide that immunity and actually how much the kids are getting through
food and various health products. Her presentation was focused on children from
age 7 to 14 who are probably more vulnerable to lack of nutrients. The statistics
shared by her were appalling for a country like India.
As per the statistics, the presence of micro nutrients and vitamins in normal diet of many school going kids in India is not enough for their growth. Adding to this worry was growing dominance of western food culture in Indian families especially on kids. She also explained about how many kids look healthy from outside but are actually not robust from inside due to lack of proper micro nutrients and vitamins.
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| IMRB Survey Data |
The second session was presented by Amaan Khan, head of
marketing at GSK. This was pertaining to brand Horlicks and how Horlicks is
evolving itself to cater the need of making our children healthy and immune to
various diseases. He explained about new Product from Horlicks having 2X immuno-nutrients
and what forced Horlicks to come with this product that has paired the gap of
some nutrition’s in earlier Horlicks products. In the new health product of
Horlicks the ratio of Vitamin D and Selenium has been increased to 100% like
other already existing micro nutrients. As per him this 2X approach of
increasing presence of micro nutrients will help children become more immune. Horlicks
is also trying to put more focus on rural areas through various campaigns to
make people aware about how much immunity is necessary for kid’s growth and
much is actually getting served through their food. Horlicks has launched new
TV ad showcasing how much a mother sacrifice to make her child healthy and how Horlicks
is helping them in this endeavor.
After some wonderful insights from Amaan Khan, it was time
for panel discussion that had Jill Castle, Amaan Khan, Doctor Hegde from Apollo
Hospital and a lady Nutritionist. The topic for discussion was again based on IMRB survey results done by various agencies about immunity level in Indian kids and
role of micro nutrients in developing it.
The event ended with Quiz having questions based on the details shared during the presentations and winners were awarded by Indiblogger team.
Oh yes, there was yummy food too as in every Indiblogger
meet and as I always believe that good food is the best way to end any day for a
good sleep and a better next day morning and Indiblogger always takes care of this thing :).
Some images credit to Indiblogger Facebook page and all the
tweets for this event can be found here.
