Mahindra Comviva, a subsidiary of IT giant Tech Mahindra
and one of the market leaders in mobile solutions
has launched its latest mobile application called “Zerch”. This a deal/offer
finding mobile application that works not only with big brands in any city but
also with middle level local merchants in that city. It is the
first Hyper Local offers/deals discovery mobile platform that is available
currently in Bengaluru and NCR only and the company has plans to roll it out
soon in other cities in phased manner.
Home page of Zerch App |
About Zerch application:
Zerch app connects local merchants in any city with the
consumers in that location. This app notifies users about nearest stores based
on their location and also shows all the deals currently running in those
stores. Merchants with “Zerch app for Merchants” update all the deals in in
their app and the same deal information gets pushed onto consumers through
Zerch app. So whenever users open Zerch app, they see all the nearby stores
along with all the deals currently going on in those stores.
Categorization of stores |
It contains information
in different categories based on store, like Food stores, electronic stores, Garment
stores and many other categories. The app contains 2 types of offer, one is
general offer running in those stores and second is Zerch Exclusive offer in which
user can show the Zerch coupons to get additional discount in same store. There are various level of customization
options available in app to satisfy needs of different type of users smoothly.
Normal Store deals |
Zerch exclusive deals |
In simple terms Zerch connects offline stores in any city with
nearby online consumers. It is beneficial for both the merchants and consumers.
On one side consumers can easily get all the information of their nearby stores
and go to right place without wasting much time in searching the suitable store,
on other side Merchants can easily attract consumers just by pushing all the
deals to them through Zerch app. Mahindra Comviva did a promotional activity in
Bangalore in 15 stores and they found that number of consumers visiting
those stores increased by 5-10% on daily basis. With the coming time Company is
looking to make app more useful for both the users and merchants and also looking to take it
to Micro level merchants and make them smart stores like big retails and brand
stores.
During the meet with we bloggers on Thursday, Srinivas Nidugondi , Senior VP and head of Mobile Financial solution Mahindra Comviva said “Today Consumers are digitally empowered and expect to be served at any time and place. Zerch is created to cater this need of finding the best deals anywhere anytime to improve user’s in-house shopping experience.”
More information on Mahindra Comviva can be found at http://www.mahindracomviva.com/ and
users can download this free app for android and IOS.