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Tuesday 19 April 2016

Dakaar App - The Home of Food Recipes

Food has to be one of the most loved thing in world by Human, for many it is a necessity and for rest it can be necessity and pleasure both. Different food recipes deals with second type of human being for whom eating different type of food is pleasure and not only necessity. There are many popular chefs who have made great name just because of their recipes and there are thousands of online resources available related to food recipes. Dakaar is one of the very few mobile apps available for Food recipes and it has over 2 lakh recipes right now. Dakaar app has been created by 4 college friends Javed Khatri, Mandar Sawant, Uday Naidu and Ojus Sangoi.



As per them “There’s no innovation happening in the cooking and recipe space especially here in India, so Dakaar is here to solve that problem. We want to become everyone’s ultimate cooking destination. Our vision to build a social network for foodies, chefs wherein everyone can share recipes with each other, users can chat with each other, share tips, share recipe images etc.

It has recipes of different categories and cuisines like Indian, Chinese, Mexican, Italian etc. also the recipes can be browsed based on different categories like Desserts, Kids Special, Health, Snacks, Dinner, Breakfast, Lunch etc. Dakaar as an app is intelligent enough to suggest you recipes based on the time at which you are browsing the app. If its lunch time it will show you recipes for lunch and same goes with breakfast, snacks and dinner. Dakaar aims to provide the best cooking experience in your kitchen.



Just within a week of launch app has got 1000 users with average use of 8 mins and users are finding it easy to browse the recipes of their choice and also to share it. Some of the features that differentiates Dakaar from its competitors are as follows:
  • Nice and easy to use interface.
  • Offline access
  • Option to request any recipe
  • Option to submit your own recipes and get featured on Dakaar (Home Page)
  • Soon to be launched Regional languages

The Dakar App can be downloaded at Play Store.

Tuesday 12 April 2016

IndiPR.com - Connecting Businesses with Bloggers in few clicks

Indiblogger, one of the fastest growing blogging community in India has got nag of trying new things to not only give deserving support to bloggers but also to help various businesses when it comes to marketing. Now it has come with a new platform called IndiPR.com and by the name it’s easy to guess that it is a platform for PR activities for businesses but it is not complex like other currently existing process of doing PR. Indiblogger Team has worked hard to make this process simpler and smoother for both Businesses and Influencers.

Current Popular PR process:

Currently Businesses through their marketing / PR team try to search for bloggers to carry out the press releases. Each time there is some new thing happening in the business that need to be told to public, PR team has to repeat same stuff of trying to search for bloggers and then negotiate for remuneration, sometimes this task becomes really exhaustive and cumbersome and this might affect the future contracts between bloggers and businesses if things go out of hands.

Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!”



What is IndiPR.com?

IndiPR.com is based on an automated influencer targeting model aka A.I.T.E that connects the respective businesses with the influencers of same domain and expertise in just few clicks. The business team has to go to IndiPR.com and submit their press release and their job is done. The system itself triggers the process of identifying  suitable bloggers who are linked with Indiblogger and intimate them about what is required to be done and how much is remuneration, if the blogger is ok, all he/she has to do is accept the assignment and complete it within the timeline. 

As per Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks”. In the new system there is internal algorithm that gives points to influencers for each work done along with the feedback points given by business for which assignment was done. It helps the businesses for next assignments and also helps the system to take more precise automated decision. IndiPR.com team is looking forward to continuously improving this system and also add few more aspects of branding like organizing events for influencers through IndiPR.com.


Indiblogger team has always tried its best to give proper platform to bloggers and IndiPR.com is one such step in that direction. According to Renie Ravin, the Founder and CEO of IndiBlogger “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realizing its immense potential.”

More information on IndiPR can be accessed at https://www.indipr.com