Mixradio announces next generation of music personalization

On 5th November in Mumbai, MixRadio, the world’s simplest music streaming service, has launched a new natively built recommendation engine, developed specifically to best deliver it’s one touch ‘Play Me’ personalized radio experience for a global audience.

The new engine curates a greater breadth of music in a more highly personalized way than ever before. It uses billions of data points from millions of consumers around the world, and uses them to deliver a completely relevant and unique listening experience. Listeners are delivered tracks from deeper into the catalogs of the artists they love, facilitating rediscovery of forgotten favorites alongside discovery of new artists. The new engine evolves the ‘Play Me’ feature of MixRadio to be an even more personal, even more effortless experience.

Jyrki Rosenberg, Head of MixRadio, comments “The challenge our development team have faced is curating overwhelming large catalog of music, 34 million tracks, for a single listener in a way which is completely relevant and personal. Our promise to listeners is to provide their own personal radio station at the touch of a single button, and the new engine lets us truly deliver on that promise”.

The new engine has been in development and evolution since 2010, MixRadio has been moving listeners to the new recommendation engine over the past months, completing the shift today. Initial reports show the new engine is improving retention and engagement with the service.

Melissa Price, Senior Product Manager from MixRadio adds “As a global music streaming company, it is important that this improved experience shared by everyone across the 31 countries where we operate. Our new recommendation engine has been developed to make the Play Me experience work perfectly on an international stage, spanning a truly global catalog of music. We have been collecting metadata for over a decade for the millions of tracks in our catalog, giving every track an in depth local relevance and context. We have years of experience in interpreting the data this provides, we have deep understanding of our markets and can make data driven decisions and improvements quickly, constantly improving the experience for the listener”.

Lukup Launches India's First Fully On-Demand Television Service

On 15th October 2014 in Bangalore Lukup Media today announced the launch of India's first on demand TV service powered by a revolutionary connected device- the Lukup Player. Poised to offer a first-of-its kind experience to consumers, the service aims to transform conventional TV viewing for Indian audiences.

The Lukup TV service aims to deliver a large number of TV channels in addition to those available on cable and DTH platforms. These additional TV channels will have content from multiple genres including movies, shows, lifestyle and sports. Using the Lukup Player, users will also be able to stream content on more than one screen or device – TV screens, tablets, mobile phones, wireless speakers - at any one time. The service includes unlimited recording capacity starting from 500 GB which can be upgraded without limit. Users can also download content on their mobile devices which they can access offline. With no minimum monthly subscription charges, users can pay per view.

The Lukup TV service is available in Bangalore now and will be available across India in phases. The Lukup Player will be online and in retail stores from October, 2014.

Commenting on the launch of the new TV service, Kallol Borah, Chief Executive Officer, Lukup Media said, "Our TV service is designed to meet the requirements of changing lifestyles and consumer behaviour where more and more people want their entertainment when they have time, on a device of their choice and even when they are travelling and away from home. We also want to bring content and channels not available to viewers in India currently and broaden their choice of content substantially."

Harsha Mutt, Chief Financial Officer, Lukup Media, elaborated, "The television and broadcast industry in India needs an overhaul since customers desire experiential content on a device of their choice, at a time of their liking. To cater to this demand, we are meticulously putting together an elaborate network for delivering content to our customers through an over the top (OTT) TV service. With exclusive content, movies and TV shows available on our video-on-demand platform, we aim to make life easier for our customers, inspiring them to celebrate their joie-de-vivre. Our association with various content providers is a significant step forward in this direction."

About Lukup Media :

Lukup Media operates India's first on demand and multi-screen TV service. Set up in 2010, the company designs, develops, manufactures, distributes and services its products. Lukup Media works with content providers and broadband providers to deliver its broadband based service that also brings a host of new entertainment channels to India. The company was founded by Kallol Borah who has a decade of experience in setting up and running new technology ventures in Europe and India. The company's co-promoter is Harsha Mutt who has more than twenty years of experience in running and scaling businesses and was part of the senior management team at Infosys and HCL Technologies.