Indiblogger, one of the fastest growing blogging community
in India has got nag of trying new things to not only give deserving support to
bloggers but also to help various businesses when it comes to marketing. Now it
has come with a new platform called IndiPR.com and by the name it’s easy to
guess that it is a platform for PR activities for businesses but it is not
complex like other currently existing process of doing PR. Indiblogger Team has
worked hard to make this process simpler and smoother for both Businesses and
Influencers.
Current Popular PR
process:
Currently Businesses through their marketing / PR team try
to search for bloggers to carry out the press releases. Each time there is some
new thing happening in the business that need to be told to public, PR team has
to repeat same stuff of trying to search for bloggers and then negotiate for
remuneration, sometimes this task becomes really exhaustive and cumbersome and
this might affect the future contracts between bloggers and businesses if
things go out of hands.
Karthik DR,
Co-founder & Business Head at IndiBlogger says, “The amount of time that
people spend in trying to identify and contact influencers is huge. With
IndiPR.com, you don't have to worry about any of this as the system just needs
your Press Release. The rest is history!”
What is IndiPR.com?
IndiPR.com is based on an automated influencer targeting
model aka A.I.T.E that connects the respective businesses with the influencers
of same domain and expertise in just few clicks. The business team has to go to
IndiPR.com and submit their press release and their job is done. The system
itself triggers the process of identifying suitable bloggers who are linked with
Indiblogger and intimate them about what is required to be done and how much is
remuneration, if the blogger is ok, all he/she has to do is accept the
assignment and complete it within the timeline.
As per Anoop Johnson,
Co-founder & Director of Marketing at IndiBlogger “With a starting
budget of just USD 150, a business of any size will be able to get their press
releases published by influential bloggers with a few clicks”. In the new
system there is internal algorithm that gives points to influencers for each
work done along with the feedback points given by business for which assignment was done. It helps the businesses for next assignments and also helps the
system to take more precise automated decision. IndiPR.com team is looking
forward to continuously improving this system and also add few more aspects of
branding like organizing events for influencers through IndiPR.com.
Indiblogger team has always tried its best to give proper platform
to bloggers and IndiPR.com is one such step in that direction. According to Renie Ravin, the Founder and CEO of
IndiBlogger “We believe that this system will help Influencers with
fresh and new content on their site every day. In a way, you could be writing
about the next Google without even realizing its immense potential.”
More information on IndiPR can be accessed at https://www.indipr.com
