Fitastik, a complete
health management solution company has launched its mobile application (app) to
provide medical record keeping services to its users on their smart phones. Available
for download free of cost, both on android phones and Apple’s iPhone, Fitastik
is a cloud-based secure platform that takes charge of entire health management
by storage of medical records and other important health data in a digitized
format. The user has to scan and upload the medical records, doctor
consultations, and other health data which can be shared with health care
providers, family or friends. Fitastik also provides a detailed analysis of the
user’s health conditions based on various parameters.
Sanjay Lakhotia,
Founder Director, Fitastik, said, “With increased usage of mobile phones and
internet on mobile phones in India, users prefer to access and transfer data on
the go and the mobile app of Fitastik aims to make it easier for the users to
access and share their health records online.” Data care and security aspects
have been our prime focus while building the app as Fitastik does not intend to
misuse the user’s personal or medical information in any manner, assures
Sanjay.
According to a study
conducted in the United States by HealthIT.gov, in 2011, 17 million consumers
used e-health tools and mobile devices to access health information. The paid
healthcare apps market is believed to be growing at close to 33.8 % CAGR. In
Asia, Japan and India are believed to be the emerging, and most promising,
countries for healthcare apps. In 2014, approximately USD 6.5 billion was
invested in the healthcare apps sector, a rise of nearly 125% registered in
2013. The joint report by PricewaterhouseCoopers
(PwC) and Economist Intelligence Unit (EIU) on the Indian m-Health market in
2014 placed India second among developing countries on maturity for m-Health
adoption. The market size of mobile healthcare in India is projected to reach
Rs. 3000 crore by 2017. Considered as one of the largest sectors in India, in terms
of both revenue and employment, the entire healthcare sector is expected to
reach USD 160 billion by 2017, and grow to USD 280 billion by 2020.
Sanjay believes that
there is huge potential to develop mobile technology to serve the healthcare
sector in India as very soon such applications would be seen as a lifestyle
necessity. Mobile apps are tools of information to empower the user so there is
special emphasis on making the Fitastik app a user friendly interface with
non-cluttered design, thereby making it viable for users among any age group.The handy and
streamlined Fitastik app allows the user to securely store, access and share
electronic health records, including lab results, doctor consultations,
discharge summaries and other health data with doctors on the go, thus
eliminating the need to carry one’s medical records while visiting a doctor.
Similarly, one can share important reports with friends and family anytime and
from anywhere. One can
also keep a list of immunizations, medical conditions, allergies, etc. There
are provisions to chart one’s blood pressure, blood sugar level and other
medical conditions that need to be tracked on a regular basis.
Fitastik
app is a perfect replacement for paper records and helps manage the medical
information in one single place. It also digitizes the medical information and
presents them in easy to understand health charts. The data is hosted in secure
cloud servers with 256-bit transfer encryption.There is
also a website that can be used to access information from the desktop and
other computer devices: Some
of the distinguishing features of the mobile app include option for adding and
monitoring health reports of family members and friends. The user can also
create a personalized emergency profile for crucial medical needs to be shared
with the heath care provider. Though there is option for unlimited storage for
medical records and 24X7service, the paid membership of the app provides option
for unlimited digitization of medical records, pick up of medical records for
scanning, storage and drop of medical records to the pick-up point, and health
analytics of medical records.