Social Media is new and old both at same time when it comes to how people perceive it and at the same time how they use it. Many people
who have got mastery on it in last few years when it has still been evolving
find it easy to deal with and others who failed to gauge its worth find it
really tough. Social media has given voice, power and sense of ownership to
people who use it passionately day in and day out. It has been used
successfully in social issues, political issues, cultural issues and many other
areas of our lives and has made a great impact on how things are looked at.
Social media week is collaboration of all such groups and
individuals who have used or using Social media platforms magnificently to make
a change either for themselves and their organization or to the society as
whole. The Social Media week Bengaluru organized and hosted by R Square Consulting that
took place on 9th and 10th of June at Leela Palace had people from all walks of life
who use Social media platforms to make an impact. The event had who’s who of
marketing industry like Prahlad Kakkar, Twitter made celebrity Ramesh Srivats, well known cricket journalist Prem Panicker and also had people representing social
media based groups/campaigns like #SaveWhitefield and Menstrupedia. It had
speakers who are working on Artificial intelligence related to social media to
speaker like Sandy Carter who works with Startups for IBM, people who know all
details related to various social media platforms like Snapchat and Twitter and
also person like Film Director Pawan Kumar who has used Social Media
brilliantly to promote his movies like Lucia and U-Turn.
I am sharing some of the details about the sessions I attended
during these two days of Social media week Bengaluru.
Building brand through Story telling:
The event started with well acclaimed ad Guru Prahlad Kakkar’s
session on how the brands should ditch their love of PPTs if they want to
create a positive and everlasting impression. PPTs have never been engaging
with audience, the audience love the brand they can relate the most with and there
is no better way to relate than having a brand story with human touch. He cited
example of a very old ad of a Chocolate that used Cricket and its celebration to
make people love that Chocolate brand. As
per him Brands should look to Indianised if they want to succeed here and same
applies on startups as well. When it came to use of technology and social media
in brand building, his clear message was “Do not let technology steal the real
value or content.” To break it in simple way use the technology for sure but don’t
marry it, give it just enough attention that works for you. His session left
many people in crowd awestruck and I am sure they all went left that room with
some clear understanding of building a brand from scratch.
The Maveric Prahlad Kakkar |
#SaveWhitefield :
The #SaveWhitefield campaign started with some individual
who like many Bengalurueans were pissed off with bad roads, bad traffic and bad
system. They created online campaign and propagated it through Social media
platforms. It didn’t become successful in one go but it surely attracted some
eye balls and slowly and gradually because of perseverance of team and with
efficient use of Twitter and Facebook it came in lime light and became a huge
mass moment forcing administration to do things which they had turned blind eye
upon so far.
Now this campign is surely blend of both offline and online campaign
but I don’t think it would have been this much successful if it was nor for
social media and its wonderful use by SaveWhitefield team.
You can find all details about this campaign at http://savewhitefield.com
Nitya Ramakrishnan And Utkarsh Singh |
Menstrupedia - Breaking Social Taboo :
Menstrupedia started by Aditi Gupta is to fight with stigma
that has been attached with periods, a normal physical process that females
have to go through. This stigma doesn’t only prevail in rural areas but also in
many urban areas. Aditi Gupta who herself had to go through all this societal embarrassment
decided to make people aware about all this through various offline and
online campaigns. She along with her team had done campaigns with various
schools, colleges and other groups to make people aware that periods are natural just like any other
normal body process and there is nothing to be embarrassed about. Mestrupedia
team have launched online and offline comic book to explain more about it
so that it can easily be understood by people.
You can find all details about this campaign at http://www.menstrupedia.com
Host Pallavi And Aditi Gupta |
There were around 20 sessions covering all aspects of social
media ranging from pure technical aspects to pure fun aspects supported by various case studies and I will be sharing details about some of those awesome sessions in upcoming posts very soon.
- Event pictures Credit to SWMi Bangalore Facebook Page.
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