After Seeing different variety and sizes of potholes on Bangalore
roads, potholes varying from 1x1 square feet to 4x4 square feet, potholes with zero shape to square shape to
some even snake shape and being unable to maintain roads well, BBMP (Bangalore municipal corporation) has
come with a master pan of monetizing these potholes.
After getting hint about this story from sources, I
contacted a senior BBMP officer and he agreed to share the secret master plan after
assurance of his confidentiality. Here is the conversation with him.
Sir, is it true that BBMP has made a master plan to make
money from potholes?
See, we have given our 100% to maintain roads in Bengaluru City,
we have worked day and night too, but due to excess rains and some
environmental factors beneath the earth potholes keep popping up. We were feeling
helpless but suddenly an officer proposed that why shouldn’t we make use of these
potholes to generate revenue? He proposed that we should monetize potholes to
increase our revenue so that we can serve this city even better.
So what is BBMP’s plan to monetize these potholes?
We are planning to auction these potholes as “Space for Ads”,
brands can put small ad hoardings at those potholes. The price range will vary
depending on the 1) Locality, 2) Traffic on that road and 3) Index of twitter outrage,
more the outrage about a pothole and its locality more the ad price.
Do you think BBMP can do it on its own or it will be on PPP
model?
Actually we are looking for startups that can take up this
work. We are willing to share good part of profit with them and we have assured
them that this contract will be for life time as potholes are never going to go
off the roads.
What about the daily commuter who gets injured due to these potholes?
Well, we request them to be careful while driving, after all
it’s their life. We have requested the RTO department to make driving test
tougher and include “Pothole-friendly driving” test before giving driving
license. Also we will make sure that we put light reflective ad hoardings to
help commuter in night time.
Hmm
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