Monday, 30 November 2015

BBMP to Monetize Potholes in Bangalore

After Seeing different variety and sizes of potholes on Bangalore roads, potholes varying from 1x1 square feet to 4x4 square feet, potholes with zero shape to square shape to some even snake shape and being unable to maintain roads well,  BBMP (Bangalore municipal corporation) has come with a master pan of monetizing these potholes.

After getting hint about this story from sources, I contacted a senior BBMP officer and he agreed to share the secret master plan after assurance of his confidentiality. Here is the conversation with him.  

Sir, is it true that BBMP has made a master plan to make money from potholes?

See, we have given our 100% to maintain roads in Bengaluru City, we have worked day and night too, but due to excess rains and some environmental factors beneath the earth potholes keep popping up. We were feeling helpless but suddenly an officer proposed that why shouldn’t we make use of these potholes to generate revenue? He proposed that we should monetize potholes to increase our revenue so that we can serve this city even better.

So what is BBMP’s plan to monetize these potholes?

We are planning to auction these potholes as “Space for Ads”, brands can put small ad hoardings at those potholes. The price range will vary depending on the 1) Locality, 2) Traffic on that road and 3) Index of twitter outrage, more the outrage about a pothole and its locality more the ad price.

Do you think BBMP can do it on its own or it will be on PPP model?

Actually we are looking for startups that can take up this work. We are willing to share good part of profit with them and we have assured them that this contract will be for life time as potholes are never going to go off the roads.

What about the daily commuter who gets injured due to these potholes?

Well, we request them to be careful while driving, after all it’s their life. We have requested the RTO department to make driving test tougher and include “Pothole-friendly driving” test before giving driving license. Also we will make sure that we put light reflective ad hoardings to help commuter in night time.

Disclaimer : This story is totally baseless and has no relation with any living human or creature or pothole. As our politicians do always say after any wrong thing happens “I CONDEMN THIS” :)  

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