This
is press release for Microsoft’s #EmpowerIndia event related to Startups which took place in Bengaluru on 22th June.
Microsoft
is on a mission to empower India through technology, and acknowledges the
critical role that technology start-ups can play in achieving this objective.
The company is committed to fostering innovation among start-ups in India by
providing resources, technology and mentoring to drive this innovation.
Microsoft aims to provide the right tools, resources, connections, knowledge
and expertise that startups need to leverage the full potential of the cloud
and create innovative, SaaS solutions built on the cloud. Earlier this month,
Microsoft CEO, Satya Nadella was in Delhi where he urged Indian developers to
use Microsoft platforms to innovate. He had said, "I want us to be the
platform to foster the ingenuity of the people of India."
To that effect, Microsoft has launched multiple programs to support
startups in the country, acknowledging the emergence of born-in-the-cloud
start-ups i.e. new-age start-ups that understand the possibilities and benefits
of the public cloud and build their SaaS solutions on the cloud. Its BizSpark
Plus program offers free Azure Cloud services to qualified startups to
power their business. The program also provides free software, developer tools,
and technical support to help startups be successful. Committed to offering
support throughout the growth journey, Microsoft has also partnered with 13
startup accelerators to roll out this program. Microsoft Accelerator too works with
mature and late stage startups, focusing on their core needs such as guidance
on scaling up and customer acquisition. Close to 100 startups have
graduated from eight batches of the Microsoft Accelerator program.
Microsoft, today in an event showcased some marquee SaaS solutions for enterprises
and organizations, developed by born-in-the-cloud startups. The solutions range
from technologies for offering better customer experiences, building intelligent
infrastructure through cloud, local market on chat and talent management
platform. All these SaaS solutions have been built on the Microsoft Azure
public cloud platform that offers reliability and scalability and ensures that
the solutions built future-proof them, allowing these startups to keep pace
with the rapidly changing customer preferences, hardware evolutions and to manage
hyper business growth. Indian datacenters provide local customers with data
residency and replication in multiple regions for backup and recovery, and the
option of a private connection to the cloud.
Harish Vaidyanathan, Director of Independent
Software Vendor Programs at Microsoft, said, “Our
strategy is to build best-in-class platforms and productivity services for a
mobile-first, cloud-first world and we realize the pivotal role that startups,
with their ideas and enthusiasm, can play in leveraging those platforms to
create newer solutions. We are committed to partner with the startups and
provide them with all means necessary to grow while helping India become a more
connected and empowered nation.”
Startups
displaying their cloud-based SaaS solutions included Ameyo that offers an Omni-channel platform to streamline customer
interaction across all conduits of communication and has helped businesses increase
customer conversion by 6% to 15% while reduced cost of sourcing, lower churn
and higher customer retention. Vymo
– a personal assistant app for enterprise sales or service teams focusing on
schedules, routes, alerts and recommendations that are actionable. Vymo’s
solution has helped increase sales productivity by 30% for one of the leading
insurance companies in India, and lower TAT by 80% for one of the leading
Indian Banks. FlamencoTech – a cloud
solution provider that creates its own 'services layer' customization on top of
various technologies that fulfill varied business needs of each customer; QUSTN (Capabiliti) – a mobile-first
talent management platform to Recruit, Onboard, Train and Assess frontline
employees has helped companies improve employee engagement index by 65%, with
new hires becoming productive team members in less than half the usual time. Yellow Messenger – a universal
messaging platform to Shop, Book, Order anything on Chat. The solution helps reduce
marketing and support costs by 30% and increases customer conversion and
retention by 20%.
About
Microsoft Azure
Microsoft Azure is an open and
flexible cloud platform that enables customers to quickly build, deploy and
manage apps across global network of Microsoft managed data centres. The
platform underscores company's commitment to consistently evolve and deliver
quality solution, using technology, to its consumers.
The platform today hosts large-scale
critical applications for Business across verticals, with seamless integration
with existing infrastructure and financially backed SLAs.
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